How to build your personal brand

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What experience do you want to give people who will work with you and get to know you?

Why create a Personal Brand? 

In the words of Lida Citroen, “A brand is an expectation of an experience”. By creating your personal brand when networking and applying for jobs, you are communicating to the internet what they can expect when they meet and work with you. Your online brand can support you in your job applications and interviews.

Streaming into the future in four parts

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Take a stroll through the times and discover what has changed in the creative media industry over the years...

Music 

In a relatively short period of time the media industry has gone through a fundamental change. While the transition from physical to digital is still ongoing, the industry has clearly moved beyond the ‘tipping point’ and everything is heading towards digital. 

Read the full article

Social Media Entrepreneur - is it possible to have a career?

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As the years have progressed the internet is more and more a part of everyday life. I use it for shopping, work, networking, streaming music, watching movies … and social media!

I have three active Instagram accounts; one is a personal account, one is used as an online portfolio for my doodles and my final one is to share my love of Disney.

So the question is; do I have a career in social media? No. But, I can certainly give you an insight into the world. Here are my tips for a successful social media presence.

Unconditional offers are limiting students' education choices

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Many have said that unconditional offers act as a disincentive for students to achieve as high a grade as they can on their level three programme, as they are already assured a university place. This poorly prepares young people for both academia and employment particularly – as many graduate schemes take level three grades into account when screening applicants.

When the artist isn’t there

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We might argue that this artificial intelligence (AI) process is exercising a form of creativity. It is creating ‘new’ and ‘novel’ things. (Check the Wikipedia page for ‘Creativity’ to see how diverse the definitions have become.)

The artist known as…

On the 25 October 2018, at Christie’s auction house (New York) the ‘Portrait of Edmund Bellamy’ was sold for $432,000; a price more than 40 times higher than it had been expected to reach.

Music censorship and the power of music

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So what is art and what is its purpose? 

The Oxford Dictionary defines art as ‘the expression or application of human creative skill and imagination, producing works to be appreciated primarily for their beauty or emotional power.

The Cambridge Dictionary says that art is: ‘the making of objects, images, music, etc. that are beautiful or that express feelings.

Without talent

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Let’s have a quick review of the ’10 Things that Require Zero Talent’…

1. Being on time is important, whether you are a student or a professional. 

If you aren’t ‘there’ you don’t get to show how talented you might be. And, showing up late will take the shine off anything you might do after. What does it take to be on time? A clock/watch and the ability to plan your journey. It certainly isn’t rocket science, so there’s no excuse.

How to plan for a career unique to you

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And there’s certainly no shortage of information to help you make these choices - whether for you it is an apprenticeship, progressing to college or university, or straight into a job-perhaps with training. Before you make your decision, remember that your learning and career journey is unique to you, so you need to make the choice that suits you best, 

As a start, here is a list of things to consider:

Your brand as a performer: what are you selling?

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And that’s the crux of the matter: it’s always about selling a product and in the entertainment business, this product is YOU. If people have to pause and squint their eyes to understand what your product is, you’re much less likely to be offered an audition, let alone a job. 

Having a distinct casting type will help you get through the door, but for many of us, that type isn’t always obvious. Here are some ideas to help you define your product more clearly.

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