Social Media Entrepreneur - is it possible to have a career?

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As the years have progressed the internet is more and more a part of everyday life. I use it for shopping, work, networking, streaming music, watching movies … and social media!

I have three active Instagram accounts; one is a personal account, one is used as an online portfolio for my doodles and my final one is to share my love of Disney.

So the question is; do I have a career in social media? No. But, I can certainly give you an insight into the world. Here are my tips for a successful social media presence.

Without talent

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Let’s have a quick review of the ’10 Things that Require Zero Talent’…

1. Being on time is important, whether you are a student or a professional. 

If you aren’t ‘there’ you don’t get to show how talented you might be. And, showing up late will take the shine off anything you might do after. What does it take to be on time? A clock/watch and the ability to plan your journey. It certainly isn’t rocket science, so there’s no excuse.

How to plan for a career unique to you

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And there’s certainly no shortage of information to help you make these choices - whether for you it is an apprenticeship, progressing to college or university, or straight into a job-perhaps with training. Before you make your decision, remember that your learning and career journey is unique to you, so you need to make the choice that suits you best, 

As a start, here is a list of things to consider:

Your brand as a performer: what are you selling?

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And that’s the crux of the matter: it’s always about selling a product and in the entertainment business, this product is YOU. If people have to pause and squint their eyes to understand what your product is, you’re much less likely to be offered an audition, let alone a job. 

Having a distinct casting type will help you get through the door, but for many of us, that type isn’t always obvious. Here are some ideas to help you define your product more clearly.

Can’t decide on one career path? Maybe you don’t need to

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What is the multi-hyphenate method? 

The dictionary meaning of the word ‘multi-hyphenate’ is ‘a person, especially a celebrity with several professions or skills’. Although the meaning makes a specific reference to celebrities, this is also relevant to people from all walks of life who are pursuing different professions or using their skills to do different jobs. 

Understanding and categorising your strengths and skills

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A skill is an ability, which can be gained from knowledge and practice as well as aptitude, and can be objectively measured. If you are proficient in a given area you can claim it as one of your skills; if you're really good at something, i.e. you generally find it easy AND you really enjoy it even when the challenges come along - if it gives you that buzz - then it's a strength. 

Once you've got your head around that, here are five ways to categorise your strengths and skills:

Equality in the workplace is not only about women

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At a recent event held at Pearson HQ in London, a panel of the company’s directors came together to discuss the issues surrounding gender equality and share their perspective on the issue. I was asked to join the panel, which also included my peers from around the company.

The panel kicked off the conversation by sharing our experiences of gender equality with the room. It was interesting to hear my colleagues talking about how they perceive situations which I found myself experiencing first hand.

5 steps to uncover your personal values

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When we have a clear understanding of what our values are, we are better equipped to make decisions that are 'right' for us, enabling us to lead happier and more fulfilled lives. For example, if you value honesty but your work involves 'twisting the truth' chances are you'll end up feeling conflicted and unfulfilled.

Pinning down what your values are might not be as straightforward as you think. So here are five steps to help you discover yours:

Optimising your LinkedIn profile for recruiters

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Job hunting on LinkedIn can happen in more ways than one. While you might use the site to actively look for jobs and make new valuable connections, opportunities might also come to you through recruiters approaching your directly for a role. That is, if they can find you. Just because you have a profile on LinkedIn doesn't necessarily mean that you are coming up in recruiters' searches. Without knowing it, you might therefore be missing out on opportunities that aren't advertised or you simply missed in your search.