Turn your idea into a saleable product

What problem are you trying to fix?

For many successful entrepreneurs, their success came because they experienced a problem themselves and came up with a solution to address it. However, this doesn’t always happen. Sometimes you just have an idea, but to turn that idea into a saleable product, people have to want or need it.

To be sure that you are solving an actual problem, you need to engage with your potential customers.

The WOW London Showcase 2018

I was thrilled to be asked to be a member of the industry panel and to support the students’ development with my industry hat on, offering critiques of their work as well as guidance for future development. 

Practical aspect of the qualification

The Music Academy offers this opportunity to students on their Artist Development programme, and has successfully run this event for five years. It’s a great opportunity for students to demonstrate their skills to a panel of experts while standing in the same studio as some of the most well known artists in the world. 

Why am I doing this? The ‘return on learning’

I studied to be an architect but, despite my HE qualifications, I’m not designing buildings. Does this mean that my higher education was a failure as I didn’t get that ‘return’ I expected for the sacrifices I made? If this was purely a financial investment, where a fixed amount is invested and then a fixed amount is returned to the investor, I would have lost out significantly. So why is it that I consider my HE experience anything but a failure and actually, that I got quite the return on my learning? 

Case Study: Esperanza Spalding’s Exposure project

Well, the artist Esperanza Spalding seems to have taken a step in a fascinating new direction. Esperanza Spalding is a Jazz artist who first came to the public’s attention when she beat Justin Beiber to the Grammy for the Best New Artist Award in 2011. She has won numerous awards, performed several times for President Obama, and has just been announced as a new Professor at Harvard, working with students on Composition and Performance.

Shredding Banksy - The Challenge of Art & Design

In shredding a work that had just been bought for £1m Banksy challenges us to question the value of art. Is a work of art worth the money that is paid for it? In the case of “Girl with a Balloon”, is it now worth more because it is the first artwork to be ‘created’ during a live auction? Some would say that the shredding of the work is the art. While others have said that Banksy had no right to destroy the work after it had been purchased.

Understanding and categorising your strengths and skills

A skill is an ability, which can be gained from knowledge and practice as well as aptitude, and can be objectively measured. If you are proficient in a given area you can claim it as one of your skills; if you're really good at something, i.e. you generally find it easy AND you really enjoy it even when the challenges come along - if it gives you that buzz - then it's a strength. 

Once you've got your head around that, here are five ways to categorise your strengths and skills:

Equality in the workplace is not only about women

At a recent event held at Pearson HQ in London, a panel of the company’s directors came together to discuss the issues surrounding gender equality and share their perspective on the issue. I was asked to join the panel, which also included my peers from around the company.

The panel kicked off the conversation by sharing our experiences of gender equality with the room. It was interesting to hear my colleagues talking about how they perceive situations which I found myself experiencing first hand.

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