Your brand as a performer: what are you selling?
And that’s the crux of the matter: it’s always about selling a product and in the entertainment business, this product is YOU. If people have to pause and squint their eyes to understand what your product is, you’re much less likely to be offered an audition, let alone a job.
Having a distinct casting type will help you get through the door, but for many of us, that type isn’t always obvious. Here are some ideas to help you define your product more clearly.