Streaming into the future - Part 1: Music
In a relatively short period of time the media industry has gone through a fundamental change. While the transition from physical to digital is still ongoing, the industry has clearly moved beyond the ‘tipping point’ and everything is heading towards digital. But this transition is not just about a change of format (from physical media to digital media), it is transforming many other aspects; from models of production, distribution, consumption and ownership. New industries have arisen as older industries struggle to change their approach.